Privacy Policy

1. Introduction

Charlie Elegant Homes, Inc. ("Company," "we," "us," or "our") operates the website charlie-inc.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our Site or contact us through it.

By using the Site, you acknowledge that you have read and understood this Privacy Policy.

2. Information We Collect

2.1 Information You Provide

When you submit our contact form, we collect the following information:

• Full name
• Email address
• Phone number (optional)
• Property address (street, city, and state)
• Project type (e.g., ADU, home addition)
• Message describing your project
• A record of your consent to this Privacy Policy

2.2 Information Collected Automatically

When you visit the Site, we and our service providers automatically receive:

• IP address (processed by Cloudflare Turnstile for bot protection, and received by Google Analytics for traffic analysis — Google anonymizes IP addresses before storage)
• Browser type and version
• Device type and operating system
• Pages visited and time spent on the Site
• Referring URL

2.3 Cookies

We use the following types of cookies:

• Analytics cookies (_ga, _gid, _gat, _ga_FEGQ58JMNZ) — set by Google Analytics to help us understand how visitors use the Site. These cookies assign a pseudonymous identifier to your browser to track usage patterns over time. They do not link your activity to your name or any directly identifying information.
• Verification cookies — set by Cloudflare Turnstile to distinguish human visitors from automated bots during form submission.

You can disable cookies through your browser settings. Disabling analytics cookies will not affect the core functionality of our Site.

2.4 Do Not Track Signals

Our Site does not currently respond to "Do Not Track" (DNT) browser signals. Google Analytics may continue to collect browsing data even when DNT is enabled in your browser. To opt out of Google Analytics tracking specifically, please use the Google Analytics Opt-out Browser Add-on.

3. How We Use Your Information

We use the information we collect to:

• Respond to and process your project inquiry (primary purpose)
• Follow up with you and assess project qualification
• Send inquiry notification emails to our internal team
• Analyze Site traffic and performance to improve the user experience
• Prevent automated abuse and fraudulent submissions via Cloudflare Turnstile
• Comply with applicable legal obligations

We do not use your information for automated decision-making or profiling.

4. Information Sharing

We do not sell, rent, or trade your personal information to any third party.

We share information only with the following service providers, who act as data processors on our behalf:

• Cloudflare, Inc. — We use Cloudflare for serverless computing (Workers), database storage (D1), file storage (R2), transactional email routing, and bot protection (Turnstile). All form submissions are processed and stored within Cloudflare's infrastructure. For more information, see Cloudflare's Privacy Policy.
• Google LLC — We use Google Analytics to understand how visitors use our Site. Google processes analytics data in accordance with Google's Privacy Policy. You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. We also load fonts from Google Fonts, which may log your IP address.

We do not share personal information with third parties for those third parties' own direct marketing purposes (California "Shine the Light," Cal. Civ. Code § 1798.83).

We may also disclose your information when required by law, court order, subpoena, or other governmental authority, or when we believe disclosure is necessary to protect our rights or the safety of others.

5. Data Retention

• Inquiry records (name, email, phone, address, project details, messages): retained for 3 years from the date of your last contact with us, after which they are deleted.
• System backups: stored in encrypted cloud storage for 30 days on a rolling basis, then automatically overwritten.
• Google Analytics data: retained according to Google Analytics default settings (up to 26 months).

6. Data Security

We implement reasonable technical and organizational measures to protect your personal information, including:

• HTTPS encryption for all data in transit
• Encryption at rest for all stored inquiry data (Cloudflare D1)
• Multi-factor authentication for access to our administrative systems (Cloudflare Access)

No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

7. Your Rights — California Residents (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to Know: You may request information about the categories and specific pieces of personal information we have collected about you, how it is used, and with whom it is shared.
• Right to Access: You may request a copy of the personal information we hold about you (up to twice per 12-month period at no charge).
• Right to Delete: You may request that we delete your personal information, subject to certain legal exceptions.
• Right to Correct: You may request that we correct inaccurate personal information we hold about you.
• Right to Non-Discrimination: We will not discriminate against you — including by denying services, charging different prices, or providing a different quality of service — for exercising any of these rights.
• Right to Use an Authorized Agent: You may designate an authorized agent to submit a privacy rights request on your behalf. We may require written proof of authorization and may verify your identity directly before processing the request.

We do not sell or share your personal information for cross-context behavioral advertising purposes.

We do not offer financial incentives or price differences in exchange for the collection, retention, or sale of your personal information.

To exercise any of the above rights, please contact us by:

• Email: hi@charlie-inc.com
• Contact form: charlie-inc.com/contact

Please include your full name and the email address you used when contacting us so we can locate your records. We will respond within 45 days of receiving a verifiable request. If we need additional time, we will notify you of the extension within the initial 45-day period (maximum one additional 45-day extension).

8. Children's Privacy

Our Site is not directed to children under the age of 16. We do not knowingly collect personal information from anyone under 16. If you believe we have inadvertently collected such information, please contact us at hi@charlie-inc.com and we will promptly delete it.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will post the updated policy on this page with a revised "Last Updated" date. Your continued use of the Site after changes take effect constitutes your acceptance of the updated policy.

10. Contact Us

For questions, concerns, or to exercise your privacy rights, please contact us: